BREAKING NEWS: Clara Woods’s Winter Olympics poster just unveiled!

Hi guys,

Today’s one of those days that makes me stop and cry. The good cry.

Clara’s official Winter Olympic Games poster has just been presented in Italy — my Clara. Our Clara!

The same girl doctors said would never walk, talk, or do anything.
The same girl people said would “never make it” as an artist.

Now she’s 19. And she’s one of the artists representing Milano-Cortina 2026.

On the day we were supposed to present the new artwork to the committee, something happened we’ll never forget.

At 7 AM, as we were heading to the office for the call, Clara had a partial seizure. It was the first time I had ever seen her having a partial one.

I froze. I didn’t know what to do. I asked her if she wanted to reschedule, or not do it at all. But she looked at me — and she wanted to go on.

So we did it.

We went into the meeting. I was shaking the whole time. Holding it together. She showed up like a warrior.
And the moment we turned off the call, we both cried. From the stress!

When the Olympic committee came back, they asked for some changes:
“Can you make it more about winter? About sports?”

She cried, but she didn’t get discouraged.

She went back to the studio, and she created a whole new painting.

This week I read something by Virgil Abloh that spoke so much to my heart: 
“You could work at Louis Vuitton. You could make paintings about your circumstances. You could work at Nike. You could be a kid that looks like me, create something around it, and not be a victim of statistics.”— Virgil Abloh

That’s what Clara is doing. That's our goal with The Inclusion Matters Movement!
She’s not a victim of statistics.

She’s showing the world that your diagnosis, your problems, and your challenges don’t define your future. You can build something, dream big, and keep going  — even when people doubt you, even when the adversities are too high!

I still remember when we launched her first shop.
People literally said: Who’s going to buy from Clara? No one’s going to wear a hoodie with her art on it. Don’t waste your time. You’re being unrealistic.

Imagine if we had listened.
Imagine if we gave up because other people couldn’t see what we saw.

Clara was only 12 years old when we heard those words.
And now — she’s painting for the Olympics.

This is why we fight. This is why we believe! This is why we invest! 
This is why The Inclusion Matters Movement matters— because it’s not just about Clara.
It’s about every kid, every adult, every dreamer with a disability who deserves to be seen, supported, and celebrated.

So don’t give up on your dreams.
Even when people say they’re impossible.
Especially then.

Help us grow the Inclusion Matters Movement.
Hang a piece of Clara’s art on your wall.
Support her voice. Share her light.
And do it now!

👉 Click here to see the collection

💛 Use code OLYMPICS at checkout to get $5 off your order! Valid until June 21, 2025
The first 5 orders over $100 will receive a mystery box full of surprises from Clara’s world!

We’re just getting started.

Let’s go.
Let’s make the impossible happen — again and again.

Love, love, love!
Betina