When we started this collection, every artwork had the same word in the title: Olympic. Then we found out we couldn’t use that word. For a second we felt frustrated because we had built the whole collection around it. But then we had the idea of using the word Oh, simply because: 
“Oh” is the sound you make when something surprises you.
“Oh” is what you say when your heart jumps.
“Oh” is a tiny word that carries a lot of feelings.
So now every title that once had that big word simply has Oh. And we love it. This collection is about dreaming big. About seeing yourself accomplish things you never imagined. About looking back and feeling in shock at how hard you worked to be here now.
“Oh” feels like that moment when you realize, yeah, it is happening.
Oh, I did it. Oh, this is real. Oh, look how far I’ve come.
We just changed one word. And kept all the magic.