Updates from Clara's Art Headquarters!

Hi guys,

If you read our last newsletter, you know things are moving fast over here — and I mean really fast. We’re working behind the scenes like little elves (but cool and tired ones 😂), and I wanted to share everything that’s coming your way between now and Thanksgiving.

I know it’s a lot, so breathe with me. Let’s go one week at a time...

🗓 Thursday, October 2 – BLOOM Original Drop + New Print!

We’re dropping a brand-new collection of originals — called BLOOM. These are abstract, bold, emotional pieces never released before, all curated by me, and I’m so happy of this selection. They carry a lot of what we’ve been feeling lately — starting again, trusting the process, blooming even when things feel hard.

And yes, a new print named PERFECT is also coming with the drop. I think you’ll love it.

🗓 Thursday, October 9 – Pre-Order: The Frida Coloring Book!

This one’s so cool! We’ve been working on it for months:
A coloring book inspired by Clara’s Frida Collection.
We’re offering a 3-week pre-order, and the first 200 books sold during this period will be hand-signed by Clara!

We’ll start shipping in the second week of November (if possible before it), so it’ll arrive in time for gifting. Make your list now — for your kids, nieces, teachers, therapists, grandmas... It’s a beautiful, easy gift with purpose.

🗓 Wednesday, October 30 – Bomb Drop of Prints 💣

Ok... This one is big.

We’re launching a new print drop that includes the “sister” of Rhythms of Resilience. You’re not ready for this one.  This will also be our official kickoff to Black Friday and Holiday Season.

🎁 Our Black Friday Month (No Crazy Discounts)

Here’s the thing:
We’re not doing wild discounts this year. We believe in fair pricing and supporting our mission. But we are planning some beautiful gifts, surprises, bundles, and rewards throughout the month of November.

So stay tuned. Next week, I’ll break it all down.

🗓  Wednesday, November 6 – The Return of the Christmas Characters 

Clara’s Christmas characters — the ones she dreamed up, drew with all her heart, and gave life to with bold colors and big emotions — are coming back in this year’s Greeting Card Collection. Mark your calendar — they’ll drop November 6. Limited run. And yes, they make the sweetest messages for those you love.

🗓 Wednesday, November 13 – The Heart Collection ❤️

A drop of originals in different sizes and price points, perfect for gifts — big and small. These come straight from the heart (literally), and they’ll be easy to wrap, hang, or keep close.

🗓 Wednesday, November 20 – The Final Drop + Gift Guide 🎁

We’re ending the month with some surprises we’re still working on... and launching Clara’s Ultimate Gift Guide — thoughtful ideas, meaningful art, little things that bring joy. Everything picked (and tested) by Clara herself.

I know — it’s a lot. I’m already tired just writing this 😂

But it’s exciting. It’s meaningful. And we’re doing this with you, for you, for us, for Clara, for all the messages we get every day of people being inspired to keep going, for the families that are facing disabilities and to bring more joy, more love, and make a difference in this world, raising awareness about Inclusion!

Let’s go and make some noise.

Love, Love, and Love
Betina